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FACTFILE

Client Haymarket Media Limited
Event MediaWorks
Group size 120 media agency professionals + sponsors representatives
Venue JW Marriott Hotel Hanoi, Vietnam
Date April 26 - 29, 2017

brief

2017 sees the 12th anniversary of MediaWorks which is an annual four-day training course designed for the rising stars of the media industry. With the guidance of industry experts, MediaWorks replicates real life, challenging syndicate teams to pitch for a client with a real brief in real time. Attendees will be required to prepare a pitch for the account to a panel of industry heads and the client.

challenge

Due to the complexity of the event, it was very crucial that all related vendors and hotel to be on top of everything at any minutes. Participants were working overnight on the brief where there can be enquiries at any time of the day (night). Food arrangement from breakfast to late night supper have to be arranged carefully and conveniently, and meeting all dietary request considering this was a group from different parts of Asia. This year was also met with last-minute ad hoc changes to the programme and attendance which required quick decision making under time and budget constraints.

execution

Clearwater Communications was entrusted with the event planning, organization and coordination with the venue both pre-event and onsite where they have successfully managed all aspects and ad hoc that arose onsite. It was ensured all delegates were well looked after and assisted during the event period.

COMMENTS

“To me, this is my best MediaWorks to-date – it has the smoothest execution out of the 4 I’ve done in the past 4 years. It helped massively that the team we work with are highly familiar with the event and that you are 110% in this with me. Your partnership has been very crucial to the success of this complicated event. We appreciate your flexibility and dedication in wanting to make this work and sincerely appreciate your delivery, dependability, responsiveness and expertise for MediaWorks”

~ Event Manager, Haymarket Media Limited