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Getting In The Game To Power Up Employee Engagement


DHL Express


DHL AsiaCup


Singapore: Padang, Marina Bay Sands Expo and Fairmont

Guest List

1,250 guests – Global & Regional Management Board and APAC Country Managers from 22 countries, across Asia Pacific (Excluding China).


Clearwater Communications provided full-service event management for every DHL AsiaCup for 3 years in a row.

DHL AsiaCup is a key incentive mega-event to celebrate DHL Express’ employees, who compete in 22 football teams and 20 cheerleading teams from 22 countries. DHL AsiaCup is seen as a valuable part of working for DHL.

Brief & Challenge

Every DHL AsiaCup must engage employees with unique DHL brand and team building experiences to unleash DHL passion and motivate all DHL employees across Asia Pacific to deliver exceptional customer service to grow DHL’s loyalty and profits.

Experience & Execution

AsiaCup brought the “Get In The Game” event theme to life. 

Staff engagement was powered up by a closed social media group, which allowed AsiaCup participants and their DHL colleagues back home, to be engaged pre, during and post-event by an integrated social media and communications campaign, and AsiaCup live streaming. 

The event experience was on and off the pitch, with themed celebration dinners each night of the event.



Best Business Event: Internal

  • Post-event Employee Survey: 97% respondents claimed “AsiaCup was a valuable part of working for DHL”

  • X16 global media articles with high rate card value.

  • DHL AsiaCup takeover of #BestDayEveryDay

  • DHL AsiaCup Facebook group achieved 17,000 reactions and 734 comments

  • 1,500 Instagram visits during event

  • High YouTube and AsiaCup app traffic for event

  • $15,000 Straits Times Pocket Money Fundraiser

Client Testimonial

“Clearwater has once again stepped up their game and raised the bar in managing and delivering another fantastic event for us. The experience and feedback from the attendees was amazing.

Senior Vice President, Human Resources, DHL Express Asia Pacific

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