Engaging Millennials Through Lazada Brand Experiences

Client

Lazada

Event

ZoukOut

Location

Singapore, Sentosa

Guest List

30,000 Millennials

Background

ZoukOut is one of the largest annual dance festivals in Singapore and Asia, featuring world-class international and local DJ’s.  

Lazada created a total brand activation to engage and raise awareness of Lazada brand and the Lazada 12:12 sales among Millennials.

Brief & Challenge

Clearwater Communications created the “Party With Lazada” Millennial zone. The challenge was to create higher impact and engagement with Millennials vs. other ZoukOut sponsors.

Experience & Execution

Lazada ZoukOut zone provided interactive Lazada branded photo opportunities  and gave Millennials a shareable, Lazada experience.

A free make-up artist and Estee Lauder lipstick sample, chillax zone, Lazada bar, Lazada phone charging stations, Lazada prizes for uploading photos to Instagram with #Lazada1212 and Lazada app downloads.

Results

  • Lazada ZoukOut brand activation achieved its business objectives of high Millennial engagement

  • Lazada ZoukOut photos were widely shared on social media, resulting in Millennial shopping in the Lazada 12:12 Sale

  • 14,956 posts with #Lazada1212 event hashtag on Instagram by Millennials

  • High Lazada App downloads by Millennials