Client InterContinental Hotels Group
Group size 100 InterContinental Hotels Group VVIPs including existing and potential investors, local government officials, business and market leaders from the hotel industry.
Venue HUALUXE Nanchang High-tech Zone, Nanchang, China
Date October 28 - 29, 2015


HUALUXE®Hotels and Resorts is the world’s first international luxury hotel brand specifically designed for Chinese consumers. The brand was built on over three decades of market insight, experience and leadership in China and epitomizes the finest elements of China’s world-renowned hospitality. The event aims to bring all business owners and market leaders together to have a firsthand experience of the HUALUXE brand.

The objective of the event was to show appreciation to the owners and investors in HUALUXE, and allowing them to experience the HUALUXE hospitality and gain a deeper understanding of the brand. And the best way to do this is to host the event at the second HUALUXE hotel that has been built and is fully operational.


The CwC team worked closely with the client to develop the concept and the program for the event.

Guests were split into smaller, more manageable groups and brought on a hotel tour. Led by the InterContinental Hotel Group development team, they explained the design rationale and elements that are unique to the HUALUXE hotel.

Four seminar sessions were also organized with experts from the InterContinental Hotels Group presenting on topics related to Marketing, F & B, Human Resource, Operation Procedures – these sessions provided valuable insights and information to the owners and investors of HUALUXE.

The event ended with a Gala Dinner in the brand new ballroom and featured a specially customized performance by Zhang Jun, China's national Top-class Performer and regarded as the “Prince of Kunqu Opera”. The Kungqu performance was selected as the highlight for the Gala Dinner for its association with Nanchang and the HUALUXE brand essence.





“I would like to give a big round of applause to the CwC team for their excellent job at the event. As what I expected, the ladies delivered great job to make the event a success!”

Vice President, Corporate Affairs, Greater China | InterContinental Hotels Group