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FACTFILE

Client Development Bureau and Construction Industry Council
Event International Conference on Modular Integrated Construction (MiC)

Group size International Conference on Modular Integrated Construction (MiC)
Venue Kowloon Shangri-La, Hong Kong

Date April 4, 2018

OVERVIEW

The Development Bureau and the Construction Industry Council joined hands in hosting the International Conference on Modular Integrated Construction (MiC) in effort to raise the industry’s awareness on the world trend of MiC adoption, and to provide a platform for local and overseas academics, professionals and practitioners to exchange and share experiences and knowledge on the latest MiC development and technologies.

CwC was tasked with the overall event management mandate of the one-day event, and our team worked to incorporate and realize the visions and needs of both co-hosting parties. Aside from handling the registrations of delegates and the designing and production of event key visuals, speaker videos, and other event collaterals, CwC was also in charge of liaisons with the venue, the production crew, as well as international and local speakers who were invited to the event.

Highlights

The event was a professional and industry conference. In line with the logic and format of MiC, where - to put it in layman’s terms - individual modules are fit together to construct a building, our key visual resembles Tetris and is constructed with grey blocks, adorned with bright blocks of vibrant colors and photographs of famed buildings built with MiC technology.

The extraordinary length of the ballroom at Kowloon Shangri-La allowed for us to fit a 15 meters long LED wall as our dynamic conference backdrop, with space to spare on both sides for additional screens for live feed projecting. At the beginning of each speakers’ presentations, speaker introduction videos were played with dynamic background music, announcing the speakers’ names, titles, and presentation subjects.

CwC had the honor of working with 16 local and international MiC technology leaders and trailblazers, all speakers at our conference. We were tasked to liaise with speakers and manage their flights, ground transport, as well as accommodations at the hotel. We are glad to have received wonderful feedback from our speakers on the overall management of their stay in Hong Kong.

Aside from speakers and VIPs invited to the event per request of our clients, several VVIPs, such as Mr Michael Wong Wai-lun, Secretary for Development of the HKSAR Government, and the Honourable Mrs Fanny Law Fan Chiu-fun, Chairman of the Board of Directors at the Hong Kong Science and Technology Parks Corporation, graced our conference as well. It was CwC’s responsibility to ensure that their arrivals, presentations, and departures were seamless and without hiccups.

Aside from a three-course western lunch served between the morning and afternoon sessions of the conference, CwC also organized for two coffee breaks in the foyer, intermitting the sessions. At the end of the conference, we also planned an hour-long cocktail session where delegates and speakers got to interact and discuss further on conference-related questions and ideas. We invited four suppliers to post at exhibition stations in the foyer during the breaks and the cocktail hour so that conference delegates can get in touch with MiC suppliers if they wish to pursue and adopt the technology in their respective fields and companies.

Challenges

As this was an event co-hosted by two organizations. Both parties have a long list of valued and very important guests attending the conference, with various arrival and departure schedules – thus it was crucial for us to ensure that nothing goes awry during the 40 plus VIPs’ time at the conference. CwC not only had to manage their seating during the conference, but also, most importantly, their placement during the photo session. Thanks to our trusted emcee and our CwC floor manager, the photo session and the conference progressed smoothly.

The conference was met with overwhelming registrations, but only limited seating were available at the venue. Our team worked to update the registration list and system frequently and promptly, and all registered delegates were able to attend the conference without trouble.