Engaging Community Edutainment Activation To Promote The Construction Industry
Construction Industry Council (CIC)
Construction Month 2019 Activation – Happy Building STEAM Playground
Hong Kong, Zero Carbon Park Building
Clearwater Communications has provided event planning and event management for CIC since 2017.
CIC initiated its annual, signature “Construction Month 2019” annual campaign to promote Hong Kong’s local construction industry and engage the local community.
The Happy Building STEAM Playground activation, was launched in the renamed Zero Carbon Park.
Brief & Challenge
Our brief and challenge for “Construction Month 2019” was to engage the Hong Kong community to learn more about the construction industry.
Experience & Execution
The “Happy Building STEAM Playground” brought “Build Happiness and Build Happily” theme to life, creating Hong Kong’s first-ever, gigantic, edutainment game to educate the public about the construction industry and the benefits of low carbon living.
The STEAM Playground featured: a 5-meter wooden Eco Merry Go Round with solar lighting, a Magic Bubble Maker and a thrilling Rolling Ball Maze.
The activation met business objectives. The STEAM Playground
Activated local community to experience the fun of the construction industry
Attracted X134 multimedia coverage with high value
Campaign achieved X150 hashtag posts on Instagram including #STEAM築樂園 #築月2019 #CICZeroCarbonPark